Use this free calculator to estimate engagement rate from likes, comments, followers, or views, then use Trendlyst to analyze many posts and Reels directly inside Instagram.
Workflow
Post engagement rate
Workflow
Reels engagement rate
Workflow
Likes plus comments
Workflow
Bulk profile analysis
Feed posts are usually benchmarked against followers. Reels often make more sense against views because reach can extend far beyond followers.
A calculator is useful for one post. Trendlyst is useful when you need to sort, compare, export, and review many Instagram posts or Reels.
Use cases
Questions
A common post formula is likes plus comments divided by followers, multiplied by 100.
For Reels, a useful formula is likes plus comments divided by views, multiplied by 100, because Reels often reach non-followers.
Trendlyst can sort and analyze captured Instagram profile content by engagement rate when the necessary metrics are available.
Free calculator
Use followers as the denominator for feed posts. Use views for Reels when you want to understand engagement per view.
(Likes + comments) / views x 100
2.68%
1,285 interactions divided by 48,000 views.
Find what performs
Sort, analyze, export, download, transcribe, and compare supported Instagram content from one focused browser extension.
